Good SEO is vital for the success of anyone’s blog. It doesn’t matter if you are blogging for traffic, money, or for business purposes. It is essential that you make use of proven and solid SEO practices. As long as Search Engine Optimization is done correctly, you can create blogs that both human visitors and search engine spiders will love. Here are the 10 steps to carry out to optimize your blog posts.
#1. Think about SEO before writing a post. Considering SEO before they write a blog post can prevent failure and allow the blogger to achieve their expected result. Remember that the SEO process starts before one creates content. SEO is the guide to follow regarding what to write as well as how to promote it.
#2. Define the post’s goal. No matter what content you publish on the site, it should have a clear goal. If you are blogging for money, then the website should have lots of content related to direct advertising, affiliate marketing, and the likes. Also, make sure that you have criteria for evaluating the success of your goals.
#3. Do keyword research. This can help you know the keyword to target, decide on a suitable post title, optimize a post, and understand visitor intent. By doing keyword research, you should be able to find those phrases highly relevant to your post’s goal.
#4. Understand user intent. Start thinking of your post’s actual content. Decide on what you want to write. For you to succeed here, you first need to understand your user’s intentions in visiting your site. Of course, you also have to make sure that it is the type of content that search engines want.
#5. Decide on your blog post’s length and content. The next step is to figure out what types of content satisfy the users. Determine how long the said content should be as well. For this step, search for your chosen keyword via Google. Examine the posts that show in the search engine. You can find out the length, structure, and type of content through that.
#6. Create the content. This is the step where you will spend most of your time. It is recommended to use H2 headings and subsections, different formatting styles, short paragraphs, and links. These can enhance the readability of your post. With enhanced readability, the target audience will find it easier to read your posts.
#7. Optimize the blog post. Whether you are an experienced blogger or a newbie, it is highly recommended to revise your work before publishing it online. Optimize it well. Optimizing may include checking for keywords, paying attention to the keyword density, and so on.
#8. Promote the post. After publishing the post online, the next step is the promotion of your blog post. Get the post seen by as many readers as possible. Share it via social media, link to it in your older posts, or use paid ads. Many other methods for promoting the post exist so try them out.
#9. Measure the results. Measuring the performance of the post and evaluating whether it is successful or not is essential. Use the right tools and management from a digital marketing agency in Los Angeles for this step. The tools that you can use are available online. The highly effective SEO measurement tools may be quite expensive, but there are free ones that are also good to use for the purpose you have in mind.
#10. Be consistent. If you are consistently publishing high-quality blog posts for a long time, you will definitely achieve positive results. It may be tedious, but you can definitely see the fruits of your labor in the long run.